Meet the founder

Justin “вι$нOρ: Gilbert

Justin C. Gilbert, also known as Bi$hop, is an Atlanta native whose multifaceted career spans musicianship, songwriting, award-winning production, acting, and event hosting. Renowned for his signature keyboard prowess, he has garnered international recognition across various musical genres. His career has taken him around the globe, performing with artists such as Jill Scott, Eminem, Alicia Keys, and most recently, serving as TOURING Musical Director for Justin Timberlake & The Tennessee Kids on The Forget Tomorrow World Tour.

Beyond music, Justin is a passionate advocate for holistic well-being—physical, mental, spiritual, and financial. His commitment to fostering a stronger creative community is deeply personal, shaped by his own experiences. He challenges the long-held belief that anxiety, addiction, and depression are inevitable struggles for artists. “For too long, we’ve accepted these challenges as inherent pitfalls of the artistic journey,” he says. “It’s time to redefine the standard—one that prioritizes community, holistic health, and longevity.”

Above all, Justin is a devoted father to his son, Justin II.